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Ready To Go

Clear your calendar - It's going down! Text Blocks kicks off on June 24th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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About

We’re turning Container Bar into the Pinterest House @ SXSW for a taste-tuning, palate-projecting weekend. Snag a drink, grab a bite and see what we’ve got in store for you this year.

When

March 
9th
 - 
11th

Where

We’re turning Container Bar into the Pinterest House @ SXSW for a taste-tuning, palate-projecting weekend. Snag a drink, grab a bite and see what we’ve got in store for you this year.

Saturday
March 10th

What will you try next?

10am–12am


We’re opening our doors to the masses. Get a peek behind the curtain with our Taste Tuner—a unique experience demonstrating how Pinterest helps people discover new ideas to try, and how brands can reach them when it matters. It’s a SXSW exclusive, so don’t miss out!


Then snag a drink, grab a bite, snap some pics and hang out with the Pinterest crew. And stick around once the sun goes down for more live music.


Space is limited and available on a first-come, first-served basis.



The New World of Microadventure…
Thanks to Tech

11am–12pm


The Scandinavians have a phrase: the doorstep mile, or the idea that the first mile from your front door is the hardest.


Hear from the National Geographic Adventurer of the Year and Pinterest on how to discover new ideas and go somewhere you’ve never been.


Featuring:

Eric Edge, Head of Global Marketing Communications, Pinterest

Alastair Humphreys, Adventurer and Author


Space is limited and available on a first-come, first-served basis.


Accounting for Human Tastes: Marketing and AI

12:30pm–1:30pm


What do hundreds of millions of humans, billions of things at large, and trillions of engagement signals tell us about what people truly want? For the first time in history, machines can actually “see” things, understand what they are, and process huge amounts of data about the relationships between them.


Learn how brands are using insights and machine learning to move people from inspiration to action and the key role marketers play in this journey.


Featuring:

Alex Heath, Senior Reporter, Cheddar

Arun Ranganathan, Creative Technology Lead, Pinterest

Rachel Weiss, VP, Innovation and Entrepreneurship, L'Oréal

Melanie Babcock, Senior Director, Agile Marketing (Audience), Social Media, AdTech and Display, Home Depot


Space is limited and available on a first-come, first-served basis.

Sign me up (must be official SXSW badge holder)!
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Sunday
March 11th

What will you try next?

10am–5pm


We’re re-opening our doors to the masses (after tidying up a bit, of course).


This is your last chance to try the Taste Tuner, so make sure to stop by!


Space is limited and available on a first-come, first-served basis.


The New Arbiters

of Taste

11am–12pm


It used to be that magazine editors dictated lifestyle trends for the world. With the democratization of content creation and new forms of distribution, individuals with great taste are now just as influential.


Through AI and machine learning, platforms aren’t just enabling these new arbiters of taste, but they’re tapping into collective human intelligence of everyday tastemakers to power their own content and personalization engines. How can brands market in this new age of the tastemaker?


Featuring:

Vikram Bhaskaran, Head of Market Development, Pinterest

Kate Barnett, CEO, Man Repeller

Anjelika Temple, CCO, Brit + Co

Michael Broukhim, Co-Founder and Co-CEO, FabFitFun


Space is limited and available on a first-come, first-served basis.

Building a 21st Century Entertainment Brand

12:30–1:30pm


Few industries have been impacted by shifting consumer behaviors more than entertainment. With appointment television quickly becoming obsolete and consumers seeking snack-sized content from new and alternative platforms, how can entertainment brands keep up? Hear how industry leaders are bucking tradition, leaning into insights and redefining the future of entertainment


Featuring:

Brad Spychalski, Creative Strategy Lead West, Pinterest

Doug Rozen, Chief Digital Officer, OMD

Chad Ludwig, Head of Brand Marketing, Fandango


Space is limited and available on a first-come, first-served basis.

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Container Bar

90 Rainey St

(21+ only)


 

Additional SXSW Programming

Sunday
March 11th

Fairmont Congressional A

101 Red River St.

The Flow State: How to Tap Into Consumers’ Brains

5pm–6pm



Whether you call it "the zone" or the "flow state," when you're in it, you know it – you're completely focused and motivated to take action. Call it the next digital marketing evolution: instead of encouraging people to spend time online in a passive and unproductive way, brands like Pinterest and Stella Artois are using this heightened state of productivity to inspire people to take action in the physical world. The speakers will share how can marketers take advantage of this "flow state" to create meaningful experiences.

 


Featuring:

Raashi Rosenberger, Creative Strategy Lead East, Pinterest

Ben Butler, Global Marketing Director, Stella Artois, Anheuser-Busch InBev  

Wednesday
March 14th

Fairmont Congressional

101 Red River St.

Next-Gen Content Marketing:

Reaching Digital Natives

2pm–3pm


We live in an age of an endless barrage of media, from streaming content on services like Netflix, stunning imagery on Pinterest and insightful long form and short form content from innovative brands like Intuit. Hear from three brand leaders how research and insights power content, why the camera is the new keyboard and how to create next-level social content.




Featuring:

Aaron Strout, Chief Marketing Officer, W2O 
Brian Monahan, Head of Vertical Strategy, Pinterest
Christine Morrison, Director of Marketing, Social, Intuit 
Mike Clarke, Director of UX Research and Product Insights, Netflix



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The New World Microadventure… Thanks to Tech

21+ only

Start: Sat Mar 10th 11:00am

End: Sat Mar 10th 12:00pm

Sold Out
Accounting for Human Tastes: Marketing and AI

21+ only

Start: Sat Mar 10th 12:30pm

End: Sat Mar 10th 1:30pm

Sold Out
The New Arbiters of Taste

21+ only

Start: Sun Mar 11th 11:00am

End: Sun Mar 11th 12:00pm

Sold Out
Building a 21st Century Entertainment Brand

21+ only

Start: Sun Mar 11th 12:30pm

End: Sun Mar 11th 1:30pm

Sold Out
Yes! I plan to swing by the Pinterest house @ SXSW on Saturday, March 10.

21+ only

Start: Sat Mar 10th 10:00am

End: Sun Mar 11th 12:00am

Yes! I plan to swing by the Pinterest house @ SXSW on Sunday, March 11.

21+ only

Start: Sun Mar 11th 10:00am

End: Sun Mar 11th 5:00pm

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