We’re opening our doors to the masses. Get a peek behind the curtain with our Taste Tuner—a unique experience demonstrating how Pinterest helps people discover new ideas to try, and how brands can reach them when it matters. It’s a SXSW exclusive, so don’t miss out!
Then snag a drink, grab a bite, snap some pics and hang out with the Pinterest crew. And stick around once the sun goes down for more live music.
Space is limited and available on a first-come, first-served basis.
The Scandinavians have a phrase: the doorstep mile, or the idea that the first mile from your front door is the hardest.
Hear from the National Geographic Adventurer of the Year and Pinterest on how to discover new ideas and go somewhere you’ve never been.
Featuring:
Eric Edge, Head of Global Marketing Communications, Pinterest
Alastair Humphreys, Adventurer and Author
Space is limited and available on a first-come, first-served basis.
What do hundreds of millions of humans, billions of things at large, and trillions of engagement signals tell us about what people truly want? For the first time in history, machines can actually “see” things, understand what they are, and process huge amounts of data about the relationships between them.
Learn how brands are using insights and machine learning to move people from inspiration to action and the key role marketers play in this journey.
Featuring:
Alex Heath, Senior Reporter, Cheddar
Arun Ranganathan, Creative Technology Lead, Pinterest
Rachel Weiss, VP, Innovation and Entrepreneurship, L'Oréal
Melanie Babcock, Senior Director, Agile Marketing (Audience), Social Media, AdTech and Display, Home Depot
Space is limited and available on a first-come, first-served basis.
It used to be that magazine editors dictated lifestyle trends for the world. With the democratization of content creation and new forms of distribution, individuals with great taste are now just as influential.
Through AI and machine learning, platforms aren’t just enabling these new arbiters of taste, but they’re tapping into collective human intelligence of everyday tastemakers to power their own content and personalization engines. How can brands market in this new age of the tastemaker?
Featuring:
Vikram Bhaskaran, Head of Market Development, Pinterest
Kate Barnett, CEO, Man Repeller
Anjelika Temple, CCO, Brit + Co
Michael Broukhim, Co-Founder and Co-CEO, FabFitFun
Space is limited and available on a first-come, first-served basis.
Few industries have been impacted by shifting consumer behaviors more than entertainment. With appointment television quickly becoming obsolete and consumers seeking snack-sized content from new and alternative platforms, how can entertainment brands keep up? Hear how industry leaders are bucking tradition, leaning into insights and redefining the future of entertainment
Featuring:
Brad Spychalski, Creative Strategy Lead West, Pinterest
Doug Rozen, Chief Digital Officer, OMD
Chad Ludwig, Head of Brand Marketing, Fandango
Space is limited and available on a first-come, first-served basis.
Whether you call it "the zone" or the "flow state," when you're in it, you know it – you're completely focused and motivated to take action. Call it the next digital marketing evolution: instead of encouraging people to spend time online in a passive and unproductive way, brands like Pinterest and Stella Artois are using this heightened state of productivity to inspire people to take action in the physical world. The speakers will share how can marketers take advantage of this "flow state" to create meaningful experiences.
We live in an age of an endless barrage of media, from streaming content on services like Netflix, stunning imagery on Pinterest and insightful long form and short form content from innovative brands like Intuit. Hear from three brand leaders how research and insights power content, why the camera is the new keyboard and how to create next-level social content.